Studio Jukka Virkkunen
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Ripjar Screen Smarter

 

Ripjar Screen Smarter

Logo Design

 

 
 

Client

Ripjar is a global company of talented technologists, data scientists and analysts designing products that will change the way criminal activities are detected and prevented. Our founders are experienced technologists & leaders from the heart of the UK security and intelligence community all previously working at the British Government Communications Headquarters (GCHQ).

Role in the project

Creative Director & Graphic Designer

The objective

Create a new logo design for “Screen Smarter” tagline.

 

First task was to design the text based logo lockup.

I used the Ripjar’s existing brand typeface Inter in the lockup. The spacing between the text and logo was based on the geometry of the font.

 
 
 

This version could be used as a stand alone logo in places where there isn’t enough space for the full “Screen Smarter” logo.

 
 
 

Now it was time to design the complete logo for “Screen Smarter”.

I wanted to bring the idea of technology and humanity together in a single symbol.

Ripjar’s screening AI technology is there to help guide humans so I didn’t want to go full on tech focused visual.