Finnish Border Guard
Visual identity
Role in the project
Art Director, Designer
Client
The Finnish Border Guard is a military organisation under the Ministry of the Interior of Finland. Border guards mission is to protect Finland’s territorial integrity, prevent crimes at the border and make border checks.
The objective
The client wanted to make their visual identity more contemporary while maintaining some of the traditions the brand had. One of the core elements that had to stay was the heraldic symbol of the Finnish Border Guard.
The solution
Combining the heraldic bear symbol of the Finnish Border Guard with dynamic Sans Serif typeface Rift, made the new visual identity modern and versatile.
