Lidl
Concept design & art direction
Role in the project
Art director, Designer
Client
Lidl is a German global discount supermarket chain, based in Neckarsulm, Germany, that operates over 10,000 stores across Europe and the United States.
The solution
We decided to bring the aesthetics of service counters and market halls to the presentation of the meat products. The markets had in-store advertising, which communicates freshness, quality and service to Lidl's customers.
The objective
Lidl wanted to communicate that they sell high quality meat that is freshly packaged.
