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J.P. Morgan: Investable Indices

Making Indices Interesting.

Digital Film

 
 

Client: J.P. Morgan Corporate Investment Bank, with Nucco

Role in the project: Lead Creative, Art Director & Senior Graphic Designer

The objective: J.P. Morgan wanted to introduce their new offering of Investable Indices to their professional clients.

The solution: To make complex investment product easy to understand

 
 

For the styleframes two different colourways were tested

 

Storyboard for the digital film