Leigh Day “Cycle Social”
Animation
Role in the project
Art Director
Client
Nucco for Leigh Day
The solution
Rediscover your world became the key concept of the campaign. The campaign started just after the first national lockdown in the United Kingdom.
The objective
Leigh Day wanted to tell the vantages of cycling through short animations.
For the visual style of the campaign I worked with an illustrator to create hand made drawing and watercolour look and feel.